Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 96 other categories.
Traffiq is leading in Visual Arts & Design.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 40 other countries.
Traffiq is leading in Japan and Brazil.