Market Share by Top Websites

1 Twyn is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Twyn in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 95 other categories.

2 Twyn is leading in News & Media, TV & Video, Weather, Cooking & Recipes and 8 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 28 other countries.

2 Twyn is leading in Austria, Germany, Switzerland and Lithuania.