Market Share by Top Websites

1 Umbel is leading in Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Umbel in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Food & Drink, Health and one other category.

2 Umbel is leading in Sports and Hobbies & Leisure.


1 Microsoft adCenter Conversion is leading in most countries, including United States, Argentina, Canada, Japan and 4 other countries.

2 Umbel is leading in United Kingdom, Germany, Algeria, Finland and one other country.