Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 101 other categories.
Wiget Media is leading in News & Media, Technology News, TV & Video, Movies and 4 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 31 other countries.
Wiget Media is leading in Greece, Ireland, Portugal, Turkey and 8 other countries.