Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 67 other categories.

2 Yieldlab is leading in Arts & Entertainment, News & Media, People & Society, Music & Audio and 39 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, Mexico and 29 other countries.

2 Yieldlab is leading in Germany, Austria, France, Switzerland and 18 other countries.