In terms of market share, Microsoft Notice is clearly lagging behind, losing to ValueClick Notice in all segments.
ValueClick Notice has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Nursery & Playroom and 7 other categories.
Microsoft Notice is leading in News & Media, Gay, Lesbian, & Bisexual, Health and Shopping.
Microsoft Notice is leading in most countries, including Canada, Taiwan, Mexico, Brazil and one other country.
ValueClick Notice is leading in Latvia, Indonesia and India.