In terms of market share, Microsoft Notice is clearly lagging behind, losing to ValueClick Notice in all segments.
ValueClick Notice has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, People & Society, Autos & Vehicles and 3 other categories.
Microsoft Notice is leading in Business & Industry and News & Media.
Microsoft Notice is leading in most countries, including United States, Colombia, Taiwan and Canada.
ValueClick Notice is leading in Switzerland.