In terms of market share, Microsoft Notice is clearly lagging behind, losing to ValueClick Notice in all segments.
ValueClick Notice has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Autos & Vehicles and 7 other categories.
Microsoft Notice is leading in News & Media, Shopping, Gay, Lesbian, & Bisexual and Health.
Microsoft Notice is leading in most countries, including United States, Brazil, Taiwan and Canada.
ValueClick Notice is leading in India, Indonesia and Pakistan.