In terms of market share, Mindset Media is clearly lagging behind, losing to Mobile Theory in all segments.
Mindset Media has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, Music & Audio and 8 other categories.
Mobile Theory is leading in Business & Industry, Health, Construction & Maintenance, Games and one other category.
Mobile Theory is leading in most countries, including Australia and India.
Mobile Theory is leading in Australia and India.