In terms of market share, Mindset Media is clearly lagging behind, losing to Mobile Theory in all segments.
Mindset Media has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Music & Audio and 9 other categories.
Mobile Theory is leading in Health, Games, Programming and Construction & Maintenance.
Mobile Theory is leading in most countries, including Ukraine, Australia, India and Hungary.
Mindset Media is leading in Argentina.