In terms of market share, Mindset Media is clearly lagging behind, losing to Mobile Theory in all segments.
Mindset Media has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Music & Audio and 5 other categories.
Mobile Theory is leading in Health, Games, Programming and Computer & Electronics.
Mindset Media is leading in most countries, including Denmark, Argentina and Poland.
Mobile Theory is leading in Malaysia and India.