In terms of market share, Mindset Media is clearly lagging behind, losing to Mobile Theory in all segments.
Mindset Media has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, Science and 6 other categories.
Mobile Theory is leading in Health, Business & Industry, Games, Programming and 2 other categories.
Mobile Theory is leading in most countries, including India, New Zealand and China.
Mindset Media is leading in United States and Argentina.