In terms of market share, Mindset Media is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 29 other categories.
Mindset Media is leading in Science, Movies, Finance, Investing and 2 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 7 other countries.
Mindset Media is leading in United States, Timor-leste, Mexico, Morocco and 5 other countries.