Market Share by Top Websites

2 In terms of market share, Mindset Media is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.

2 Mindset Media is leading in Science, Engineering & Technology, Social Sciences, Movies and 3 other categories.


1 Open AdExchange is leading in most countries, including Denmark and Sweden.

2 Open AdExchange is leading in Denmark and Sweden.