Market Share by Top Websites

2 In terms of market share, Mindset Media is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 22 other categories.

2 Mindset Media is leading in Science, Movies, Software, Engineering & Technology and one other category.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Italy and Guatemala.

2 Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.