In terms of market share, Mindset Media is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 22 other categories.
Mindset Media is leading in Science, Movies, Software, Engineering & Technology and one other category.
Open AdExchange is leading in most countries, including Denmark, Sweden, Italy and Guatemala.
Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.