In terms of market share, Mindset Media is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.
Mindset Media is leading in Science, Engineering & Technology, Social Sciences, Movies and one other category.
Open AdExchange is leading in most countries, including Denmark, Germany, United Kingdom, Sweden and 3 other countries.
Mindset Media is leading in United States and Argentina.