In terms of market share, Mindset Media is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 24 other categories.
Mindset Media is leading in Science, Movies, Software, Law and 2 other categories.
Mindset Media is leading in most countries, including United States, Argentina, Mexico, Saudi Arabia and 2 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.