In terms of market share, Mindset Media is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 58 other categories.
Mindset Media is leading in Science, Consumer Electronics and Engineering & Technology.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, Switzerland and 7 other countries.
Mindset Media is leading in Poland and Argentina.