Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Mint is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 41 other categories.

2 Mint is leading in Shopping, Photography, Travel, Food & Drink and 13 other categories.


1 TruEffect is leading in most countries, including United States, Japan, Germany, Hungary and 17 other countries.

2 Mint is leading in France, Australia, Lithuania, Netherlands and 5 other countries.