Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Mint is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 34 other categories.

2 Mint is leading in Shopping, Photography, Travel, Food & Drink and 14 other categories.

Geography

1 TruEffect is leading in most countries, including United States, Japan, Italy, Russia and 13 other countries.

2 Mint is leading in Saudi Arabia, Netherlands, Austria, Ireland and 2 other countries.