Market Share by Top Websites

1 Optimizely is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MixPanel is clearly lagging behind, losing to Optimizely in all segments.

Websites Categories

1 Optimizely has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Computers Electronics & Technology, Vehicles and 12 other categories.

2 MixPanel is leading in Travel & Tourism, Lifestyle, Food & Drink, E-commerce & Shopping and 4 other categories.


1 Optimizely is leading in most countries, including United States, United Kingdom, Canada, Germany and 154 other countries.

2 MixPanel is leading in Taiwan, Hong Kong, Jordan, Macao and one other country.