Market Share by Top Websites

1 Optimizely is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MixPanel is clearly lagging behind, losing to Optimizely in all segments.

Websites Categories

1 Optimizely has better usage coverage in more websites categories. Including Computers Electronics & Technology, Finance, Business & Consumer Services, Health and 10 other categories.

2 MixPanel is leading in Travel & Tourism, Food & Drink, Lifestyle, Arts & Entertainment and 6 other categories.


1 Optimizely is leading in most countries, including United States, United Kingdom, Russia, Canada and 139 other countries.

2 MixPanel is leading in Taiwan, Hong Kong, Bangladesh, Macao and 5 other countries.