Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 81 other categories.
Open AdExchange is leading in Marketing & Advertising, Astronomy, Relationships & Dating, File Sharing and 5 other categories.
Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 37 other countries.
Open AdExchange is leading in Denmark and Sweden.