Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 84 other categories.
Open AdExchange is leading in Marketing & Advertising, Energy, Performing Arts, Sports and 6 other categories.
Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 37 other countries.
Open AdExchange is leading in Denmark.