Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 84 other categories.
Open AdExchange is leading in Astronomy, File Sharing, Computer Hardware, Performing Arts and 3 other categories.
Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 39 other countries.
Open AdExchange is leading in Denmark, Sweden and Malta.