Market Share by Top Websites

2 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 81 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Astronomy, Relationships & Dating, File Sharing and 5 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 37 other countries.

2 Open AdExchange is leading in Denmark and Sweden.