Market Share by Top Websites

2 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 84 other categories.

2 Open AdExchange is leading in Astronomy, File Sharing, Computer Hardware, Performing Arts and 3 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 39 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Malta.