Market Share by Top Websites

2 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 82 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Performing Arts, Office Products, Consumer Electronics and 7 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 30 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Poland, Norway and 2 other countries.