Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Moat has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 80 other categories.
Open AdExchange is leading in Marketing & Advertising, Office Products, Consumer Electronics, Auctions and 6 other categories.
Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 41 other countries.
Open AdExchange is leading in Denmark, Sweden and Norway.