Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 70 other categories.

2 Six Apart Advertising is leading in People & Society, Humor, Beauty & Fitness, Clothing and 25 other categories.

Geography

1 Moat is leading in most countries, including United States, Germany, United Kingdom, Canada and 52 other countries.

2 Six Apart Advertising is leading in India, Sweden, New Zealand, Singapore and 7 other countries.