Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 87 other categories.

2 WebTrends Ads is leading in Law & Government, Law, Consumer Electronics, Philanthropy and 3 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 50 other countries.

2 WebTrends Ads is leading in Guatemala, Egypt, Taiwan, Costa Rica and 5 other countries.