Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 96 other categories.

2 WebTrends Ads is leading in Law, Consumer Electronics, Computer Hardware and General Merchandise.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 48 other countries.

2 WebTrends Ads is leading in Indonesia, Taiwan, Croatia, Guatemala and 5 other countries.