Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 79 other categories.

2 WebTrends Ads is leading in Law & Government, Law, Computer Hardware, Mental Health and one other category.


1 Moat is leading in most countries, including United States, Germany, United Kingdom, Canada and 35 other countries.

2 WebTrends Ads is leading in Indonesia, Costa Rica, Moldova, Bangladesh and 2 other countries.