Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Food & Drink, Cooking & Recipes, Shopping and 59 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 42 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 37 other countries.

2 YuMe is leading in Spain, India, Sweden, Germany and 14 other countries.