Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Travel and 14 other categories.
Mobile Theory is leading in Health and Construction & Maintenance.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden and United Kingdom.
Mobile Theory is leading in United States and India.