Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Law & Government and 12 other categories.

2 Mobile Theory is leading in Construction & Maintenance.


1 Open AdExchange is leading in most countries, including Denmark, Guatemala, Norway, Slovakia and one other country.

2 Mobile Theory is leading in India, United States, United Kingdom and United Arab Emirates.