Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 26 other categories.

2 Mobile Theory is leading in Construction & Maintenance, Health, Games and Programming.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Norway, Sweden and United Kingdom.

2 Mobile Theory is leading in United States and India.