Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 31 other categories.
Mobile Theory is leading in Health, Construction & Maintenance, Programming and Games.
Open AdExchange is leading in most countries, including Denmark, Sweden, Poland, Norway and 3 other countries.
Mobile Theory is leading in United States and Australia.