Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 29 other categories.

2 Mobile Theory is leading in Health, Games, Construction & Maintenance and Programming.


1 Open AdExchange is leading in most countries, including Denmark, United Kingdom, Sweden, Norway and 3 other countries.

2 Mobile Theory is leading in United States, Viet Nam and Czech Republic.