Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 29 other categories.

2 Mobile Theory is leading in Health, Construction & Maintenance, Games and Programming.

Geography

1 Mobile Theory is leading in most countries, including United States, Malaysia and India.

2 Open AdExchange is leading in Denmark and Sweden.