Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 22 other categories.

2 Mobile Theory is leading in Construction & Maintenance, Programming, Games and Health.


1 Open AdExchange is leading in most countries, including Denmark, United Kingdom, Sweden and Australia.

2 Mobile Theory is leading in United States and Philippines.