Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 25 other categories.

2 Mobile Theory is leading in Health, Games and Programming.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Guatemala, Italy and Sweden.

2 Mobile Theory is leading in United States, Malaysia and India.