Mobile Theory
trend
7 websites

Mobile Theory is free to use

http://www.mobiletheory.com

Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...

VS

Optimatic
trend
60 websites

Optimatic is free to use

http://www.optimatic.com

Proprietary Video Advertising Platform with Advanced Yield Management and Latency Reduction Technology

Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Business & Industry, Online, Marketing & Advertising and 19 other categories.

2 Mobile Theory is leading in Construction & Maintenance.

Geography

1 Optimatic is leading in most countries, including United States, Venezuela, Argentina, France and 18 other countries.

2 Mobile Theory is leading in India.