Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to PocketCents in all segments.
PocketCents has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Business & Industry and 5 other categories.
Mobile Theory is leading in Health.
PocketCents is leading in most countries, including India, Japan, Mexico, Egypt and 17 other countries.
Mobile Theory is leading in United States.