Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to PrecisionDemand in all segments.
PrecisionDemand has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Career & Education, Education and 4 other categories.
Mobile Theory is leading in Business & Industry, Construction & Maintenance and Health.
Mobile Theory is leading in most countries, including India, United Kingdom and United Arab Emirates.
PrecisionDemand is leading in United States and Iran.