Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to PrecisionDemand in all segments.
PrecisionDemand has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, People & Society, Arts & Entertainment and 10 other categories.
Mobile Theory is leading in Health, Games and Construction & Maintenance.
PrecisionDemand is leading in most countries, including United States, Hong Kong, Canada, Finland and 11 other countries.
Mobile Theory is leading in India, New Zealand and China.