Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to PrecisionDemand in all segments.
PrecisionDemand has better usage coverage in more websites categories. Including Arts & Entertainment, Career & Education, Finance and Shopping.
Mobile Theory is leading in Health.
PrecisionDemand is leading in most countries, including Armenia, Germany, Iran, Slovakia and one other country.
Mobile Theory is leading in United States, China and India.