Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 31 other categories.
Mobile Theory is leading in Construction & Maintenance and Games.
Predicta is leading in most countries, including Brazil, Portugal, Argentina, Bangladesh and one other country.
Mobile Theory is leading in United States, Viet Nam and Philippines.