Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 31 other categories.
Mobile Theory is leading in Construction & Maintenance and Games.
Mobile Theory is leading in most countries, including United States, India and Israel.
Predicta is leading in Brazil and Puerto Rico.