Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Health, News & Media and 3 other categories.
Mobile Theory is leading in Business & Industry.
Predicta is leading in most countries, including Brazil, Angola, Argentina, Denmark and one other country.
Mobile Theory is leading in India and United States.