In terms of market share, Mobile Theory is clearly lagging behind, losing to ReferLocal in all segments.
ReferLocal has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Travel and 4 other categories.
Mobile Theory is leading in Construction & Maintenance, Health, Games, Programming and one other category.
ReferLocal is leading in most countries, including United States, Japan, United Kingdom and Germany.
Mobile Theory is leading in India.