Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to ReferLocal in all segments.
ReferLocal has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Music & Audio and 7 other categories.
Mobile Theory is leading in Health, Construction & Maintenance, Programming and Games.
ReferLocal is leading in most countries, including United States, China and Japan.
Mobile Theory is leading in India and Viet Nam.