Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to RetailMaven in all segments.
Mobile Theory has better usage coverage in more websites categories. Including Health, Games, Programming, Computer & Electronics and one other category.
RetailMaven is leading in Arts & Entertainment, Music & Audio and Shopping.
Mobile Theory is leading in most countries, including United States, Ukraine, India and Hungary.
RetailMaven is leading in Australia.