Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Revenue in all segments.
Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Celebrities & Entertainment News and 43 other categories.
Mobile Theory hasn't got a lead over Revenue in any websites category.
Revenue is leading in most countries, including United States, United Kingdom, Canada, Russia and 18 other countries.
Mobile Theory is leading in India and Israel.