Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Rovion in all segments.
Rovion has better usage coverage in more websites categories. Including Business & Industry, Business Services, Real Estate, Autos & Vehicles and 24 other categories.
Mobile Theory is leading in Programming and Computer & Electronics.
Rovion is leading in most countries, including United States, Australia, Canada, United Kingdom and 3 other countries.
Mobile Theory is leading in India, New Zealand and China.