Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Simple AdServer in all segments.

Websites Categories

1 Simple AdServer has better usage coverage in more websites categories. Including Computer & Electronics, Consumer Electronics, Software, Internet & Telecom and 6 other categories.

2 Mobile Theory is leading in Health, Games, Programming and Business & Industry.


1 Mobile Theory is leading in most countries, including United States, Thailand, Bangladesh and Hong Kong.

2 Simple AdServer is leading in Hungary and United Kingdom.