Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Simple AdServer in all segments.

Websites Categories

1 Mobile Theory has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Health, Games and 2 other categories.

2 Simple AdServer is leading in Shopping, Software, Sports, Motorsports and 2 other categories.


1 Mobile Theory is leading in most countries, including United States, Ukraine, Australia and India.

2 Simple AdServer is leading in Hungary.