Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Simple AdServer in all segments.

Websites Categories

1 Simple AdServer has better usage coverage in more websites categories. Including Computer & Electronics, Sports, Shopping, Web Hosting and 6 other categories.

2 Mobile Theory is leading in Health, Business & Industry, Games, Programming and one other category.


1 Mobile Theory is leading in most countries, including United States, India, New Zealand and China.

2 Simple AdServer is leading in Hungary and Slovakia.