Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Simple AdServer in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Computer & Electronics, Motorsports, Autos & Vehicles, Adult and 6 other categories.
Mobile Theory is leading in Business & Industry, Health, Construction & Maintenance, Games and one other category.
Simple AdServer is leading in most countries, including Hungary, Brazil and Russia.
Mobile Theory is leading in United States and India.