Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Simple AdServer in all segments.

Websites Categories

1 Simple AdServer has better usage coverage in more websites categories. Including Computer & Electronics, Consumer Electronics, Motorsports, Autos & Vehicles and 6 other categories.

2 Mobile Theory is leading in Business & Industry, Health, Construction & Maintenance, Games and one other category.


1 Mobile Theory is leading in most countries, including United States, India and Israel.

2 Simple AdServer is leading in Hungary.