Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Simple AdServer in all segments.
Mobile Theory has better usage coverage in more websites categories. Including Construction & Maintenance, Business & Industry, Arts & Entertainment, Health and 2 other categories.
Simple AdServer is leading in Autos & Vehicles, Motorsports, Software, Shopping and 2 other categories.
Mobile Theory is leading in most countries, including United States and India.
Simple AdServer is leading in Hungary.