Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Simple AdServer in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Shopping, Sports, Adult, Autos & Vehicles and 2 other categories.
Mobile Theory is leading in Health, Games and Programming.
Mobile Theory is leading in most countries, including United States, Malaysia and India.
Simple AdServer is leading in Canada.