Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Simple AdServer in all segments.

Websites Categories

1 Simple AdServer has better usage coverage in more websites categories. Including Sports, Shopping, Consumer Electronics, Computer & Electronics and one other category.

2 Mobile Theory is leading in Business & Industry, Construction & Maintenance and Health.

Geography

1 Mobile Theory is leading in most countries, including India, United States, United Kingdom and United Arab Emirates.

2 Simple AdServer is leading in Hungary.