Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Simple AdServer in all segments.

Websites Categories

1 Mobile Theory has better usage coverage in more websites categories. Including Construction & Maintenance, Business & Industry, Arts & Entertainment, Health and 2 other categories.

2 Simple AdServer is leading in Autos & Vehicles, Motorsports, Software, Shopping and 2 other categories.


1 Mobile Theory is leading in most countries, including United States and India.

2 Simple AdServer is leading in Hungary.