Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Simple AdServer in all segments.

Websites Categories

1 Simple AdServer has better usage coverage in more websites categories. Including Shopping, Sports, Adult, Autos & Vehicles and 2 other categories.

2 Mobile Theory is leading in Health, Games and Programming.


1 Mobile Theory is leading in most countries, including United States, Malaysia and India.

2 Simple AdServer is leading in Canada.