Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Social Dot Com in all segments.
Social Dot Com has better usage coverage in more websites categories. Including Food & Drink, Sports, Soccer and Books & Literature.
Mobile Theory is leading in Health and Construction & Maintenance.
Social Dot Com is leading in most countries, including Sweden, Spain, Brazil, Turkey and one other country.
Mobile Theory is leading in United States and India.