Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Social Dot Com in all segments.
Social Dot Com has better usage coverage in more websites categories. Including Books & Literature, Food & Drink, Sports and Soccer.
Mobile Theory is leading in Construction & Maintenance and Health.
Social Dot Com is leading in most countries, including Sweden, Canada, Australia, Spain and one other country.
Mobile Theory is leading in India, United States, United Kingdom and United Arab Emirates.