Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Spark Studios in all segments.
Spark Studios has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Software, Adult and 18 other categories.
Mobile Theory is leading in Business & Industry, Construction & Maintenance, Health and Programming.
Spark Studios is leading in most countries, including France, Indonesia and Brazil.
Mobile Theory is leading in India and Israel.