Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, TV & Video and 24 other categories.
Mobile Theory is leading in Health and Construction & Maintenance.
TapIt! is leading in most countries, including United States, Pakistan, Russia, Canada and 15 other countries.
Mobile Theory is leading in India.