Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 48 other categories.
Mobile Theory is leading in Construction & Maintenance, Health and Programming.
TapIt! is leading in most countries, including United States, United Kingdom, India, Russia and 15 other countries.
Mobile Theory is leading in Malaysia.