Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Health and 25 other categories.
Mobile Theory is leading in Construction & Maintenance.
Total Media is leading in most countries, including Israel, United States, Brazil, Russia and 10 other countries.
Mobile Theory is leading in United Kingdom, Netherlands and Pakistan.