Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Traffic Revenue in all segments.
Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 62 other categories.
Mobile Theory is leading in Construction & Maintenance.
Traffic Revenue is leading in most countries, including United States, India, Russia, Indonesia and 56 other countries.
Mobile Theory hasn't got a lead over Traffic Revenue in any country.