Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Visible Measures in all segments.
Mobile Theory has better usage coverage in more websites categories. Including Business & Industry, Health, Arts & Entertainment, Construction & Maintenance and 3 other categories.
Visible Measures is leading in Marketing & Advertising.
Mobile Theory is leading in most countries, including United States, India and Malaysia.
Visible Measures is leading in Russia and Sweden.