Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Visible Measures in all segments.

Websites Categories

1 Mobile Theory has better usage coverage in more websites categories. Including Construction & Maintenance, Arts & Entertainment, Health, Games and one other category.

2 Visible Measures is leading in Software and Marketing & Advertising.

Geography

1 Visible Measures is leading in most countries, including United States.

2 Visible Measures is leading in United States.