2
In terms of market share, Mobile Theory is clearly lagging behind, losing to Visible Measures in all segments.
1
Mobile Theory has better usage coverage in more websites categories. Including Health, Business & Industry, Games, Programming and 3 other categories.
2
Visible Measures is leading in Marketing & Advertising.
1
Visible Measures is leading in most countries, including Brazil and Philippines.
2
Visible Measures is leading in Brazil and Philippines.