Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Visible Measures in all segments.

Websites Categories

1 Mobile Theory has better usage coverage in more websites categories. Including Health, Business & Industry, Games, Programming and 3 other categories.

2 Visible Measures is leading in Marketing & Advertising.

Geography

1 Visible Measures is leading in most countries, including Brazil and Philippines.

2 Visible Measures is leading in Brazil and Philippines.