Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Visible Measures in all segments.

Websites Categories

1 Mobile Theory has better usage coverage in more websites categories. Including Health, Business & Industry and Construction & Maintenance.

2 Visible Measures is leading in Marketing & Advertising.

Geography

1 Visible Measures is leading in most countries, including Canada, Italy, South Africa and Brazil.

2 Visible Measures is leading in Canada, Italy, South Africa and Brazil.