Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to WebTrends Ads in all segments.

Websites Categories

1 WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Arts & Entertainment and 21 other categories.

2 Mobile Theory is leading in Games, Programming and Construction & Maintenance.


1 WebTrends Ads is leading in most countries, including United States, Canada, Indonesia, China and 22 other countries.

2 Mobile Theory is leading in Ukraine and Hungary.