Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Arts & Entertainment and 21 other categories.
Mobile Theory is leading in Games, Programming and Construction & Maintenance.
WebTrends Ads is leading in most countries, including United States, Canada, Indonesia, China and 22 other countries.
Mobile Theory is leading in Ukraine and Hungary.