Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to WebTrends Ads in all segments.

Websites Categories

1 WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Religion & Spirituality and 13 other categories.

2 Mobile Theory is leading in Construction & Maintenance and Health.


1 WebTrends Ads is leading in most countries, including United States, Japan, Canada, Switzerland and 11 other countries.

2 Mobile Theory is leading in United Kingdom, Pakistan and Netherlands.