Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to YieldAds in all segments.
YieldAds has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Music & Audio and 43 other categories.
Mobile Theory is leading in Construction & Maintenance and Health.
YieldAds is leading in most countries, including Egypt, India, France, United States and 46 other countries.
Mobile Theory is leading in Portugal.