Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, People & Society, Computer & Electronics and 16 other categories.
Mobile Theory is leading in Business & Industry, Construction & Maintenance and Health.
zapunited is leading in most countries, including India, Australia, Ukraine, Canada and 14 other countries.
Mobile Theory is leading in United States, United Kingdom and Netherlands.