Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Software and 12 other categories.
Mobile Theory is leading in Business & Industry, Health and Construction & Maintenance.
zapunited is leading in most countries, including India, Germany, Hungary, Australia and 12 other countries.
Mobile Theory is leading in Portugal.