Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 59 other categories.
Mobile Theory hasn't got a lead over zapunited in any websites category.
zapunited is leading in most countries, including India, United States, Germany, Russia and 13 other countries.
Mobile Theory is leading in Ukraine and Hungary.