Market Share by Top Websites

1 Monetate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Monetate in all segments.

Websites Categories

1 Monetate has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 208 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Automotive Industry, Gambling and 8 other categories.

Geography

1 Monetate is leading in most countries, including United States, United Kingdom, Netherlands, Russia and 63 other countries.

2 Unica is leading in Germany, Canada, Australia, France and 47 other countries.