Market Share by Top Websites

1 Monetate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Monetate in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 96 other categories.

2 Monetate is leading in Shopping, Clothing, Arts & Entertainment, Internet & Telecom and 60 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, Canada, Italy and 72 other countries.

2 Monetate is leading in United Kingdom, France, Netherlands, Spain and 23 other countries.