Market Share by Top Websites

1 Monetate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Monetate in all segments.

Websites Categories

1 Monetate has better usage coverage in more websites categories. Including Shopping, Travel, Business & Industry, Arts & Entertainment and 15 other categories.

2 Unica is leading in Autos & Vehicles, Finance, Law & Government, Reference and 2 other categories.

Geography

1 Monetate is leading in most countries, including United States, United Kingdom, Canada, Germany and 80 other countries.

2 Unica is leading in Japan, China, Norway, Hungary and 19 other countries.