Market Share by Top Websites

1 Monetate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Monetate in all segments.

Websites Categories

1 Monetate has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 158 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 35 other categories.


1 Unica is leading in most countries, including Germany, Japan, Australia, China and 61 other countries.

2 Monetate is leading in United States, United Kingdom, Canada, France and 32 other countries.