Market Share by Top Websites

1 Monetate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Monetate in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 92 other categories.

2 Monetate is leading in Shopping, Clothing, Arts & Entertainment, Internet & Telecom and 64 other categories.


1 Unica is leading in most countries, including United States, Germany, Japan, Italy and 74 other countries.

2 Monetate is leading in United Kingdom, Canada, France, Netherlands and 24 other countries.