Market Share by Top Websites

1 Monetate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Monetate in all segments.

Websites Categories

1 Monetate has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Sports, Home & Garden and 15 other categories.

2 Unica is leading in Science & Education, Law & Government, Gambling and Reference Materials.

Geography

1 Monetate is leading in most countries, including United States, United Kingdom, Canada, Germany and 84 other countries.

2 Unica is leading in Japan, Israel, Norway, Colombia and 8 other countries.