Market Share by Top Websites

1 Octopus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Monster Advertising is clearly lagging behind, losing to Octopus in all segments.

Websites Categories

1 Monster Advertising has better usage coverage in more websites categories. Including Jobs & Career, Computers Electronics & Technology, Science & Education, Business & Consumer Services and 9 other categories.

2 Octopus is leading in Adult, Arts & Entertainment, Games, News & Media and 6 other categories.

Geography

1 Monster Advertising is leading in most countries, including United States, India, United Kingdom, Germany and 28 other countries.

2 Octopus is leading in Japan, China, Taiwan, South Korea and 12 other countries.