Market Share by Top Websites

1 Plista is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Monster Advertising is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including Arts & Entertainment, Community & Society, Games, News & Media and 10 other categories.

2 Monster Advertising is leading in Jobs & Career, Computers Electronics & Technology, Science & Education, Business & Consumer Services and 3 other categories.


1 Monster Advertising is leading in most countries, including United States, India, United Kingdom, France and 24 other countries.

2 Plista is leading in Poland, Germany, Malaysia, Netherlands and 17 other countries.