Market Share by Top Websites

1 Now Interact is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, mParticle is clearly lagging behind, losing to Now Interact in all segments.

Websites Categories

1 Now Interact has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Accommodation & Hotels and 9 other categories.

2 mParticle is leading in Arts & Entertainment, Food & Drink, Restaurants & Delivery, Domain Names & Register and 6 other categories.


1 Now Interact is leading in most countries, including Sweden, United Kingdom, Netherlands, Denmark and one other country.

2 mParticle is leading in United States, France, India and Mexico.