1
mParticle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Open Web Analytics is clearly lagging behind, losing to mParticle in all segments.
1
mParticle has better usage coverage in more websites categories. Including Sports, Food & Drink, News & Media, Arts & Entertainment and 19 other categories.
2
Open Web Analytics is leading in Reference Materials.
1
mParticle is leading in most countries, including United States, Canada, United Arab Emirates, United Kingdom and 84 other countries.
2
Open Web Analytics is leading in Austria.