mParticle is leading in Top 10K Sites and Top 100K Sites.
Scout Analytics has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Energy and 29 other categories.
mParticle is leading in Arts & Entertainment, Shopping, Internet & Telecom, Banking and 15 other categories.
Scout Analytics is leading in most countries, including United Kingdom, Australia, Germany, China and 6 other countries.
mParticle is leading in Brazil, Algeria, Cameroon, Italy and one other country.