1
mParticle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Unica is clearly lagging behind, losing to mParticle in all segments.
1
mParticle has better usage coverage in more websites categories. Including Sports, Food & Drink, News & Media, Arts & Entertainment and 13 other categories.
2
Unica is leading in Science & Education, Health, Computers Electronics & Technology, Law & Government and 3 other categories.
1
mParticle is leading in most countries, including United States, Canada, United Arab Emirates, United Kingdom and 66 other countries.
2
Unica is leading in Japan, Israel, Italy, Hong Kong and 18 other countries.