Market Share by Top Websites

1 Unica is leading in Top 1M Sites and The Entire Web.

2 mParticle is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 95 other categories.

2 mParticle is leading in News & Media, Newspapers, TV & Video, Food & Drink and 7 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Germany and 74 other countries.

2 mParticle is leading in Canada.