Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 mParticle is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 135 other categories.

2 mParticle is leading in Newspapers, TV & Video, General Merchandise, Jewelry and 4 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, Canada, Great Britain and 93 other countries.

2 mParticle is leading in Lebanon.