mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
mParticle has better usage coverage in more websites categories. Including News & Media, Newspapers, Arts & Entertainment, Shopping and 25 other categories.
Uptrends is leading in People & Society, Accommodation & Hotels, Travel, Pets and 21 other categories.
mParticle is leading in most countries, including Canada, United States, Brazil, Turkey and 18 other countries.
Uptrends is leading in Netherlands, Germany, Belgium, Egypt and 4 other countries.