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mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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mParticle has better usage coverage in more websites categories. Including Sports, Food & Drink, News & Media, Arts & Entertainment and 9 other categories.
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W3Counter is leading in Computers Electronics & Technology, Science & Education, Adult, Health and 7 other categories.
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W3Counter is leading in most countries, including Hungary, United Kingdom, Brazil, India and 73 other countries.
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mParticle is leading in United States, Canada, United Arab Emirates, Australia and 21 other countries.