mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
w3roi has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Health, Computer & Electronics and 26 other categories.
mParticle is leading in News & Media, Arts & Entertainment, Newspapers, Shopping and 24 other categories.
mParticle is leading in most countries, including United States, Canada, Russia, France and 14 other countries.
w3roi is leading in India, United Kingdom, China, Bahrain and 4 other countries.