mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
w3roi has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Health, Computer & Electronics and 27 other categories.
mParticle is leading in Arts & Entertainment, Shopping, TV & Video, Food & Drink and 16 other categories.
mParticle is leading in most countries, including United States, Brazil, France, Turkey and 11 other countries.
w3roi is leading in China, Viet Nam, Philippines, India and 5 other countries.