mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Wipe Web Anlaytics has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Internet & Telecom, Travel and 37 other categories.
mParticle is leading in News & Media, Newspapers, Arts & Entertainment, Shopping and 24 other categories.
mParticle is leading in most countries, including Canada, United States, France, Spain and 23 other countries.
Wipe Web Anlaytics is leading in Germany, Netherlands, Romania, India and 2 other countries.