Market Share by Top Websites

1 WOW Analytics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, mParticle is clearly lagging behind, losing to WOW Analytics in all segments.

Websites Categories

1 WOW Analytics has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 93 other categories.

2 mParticle is leading in Restaurants & Delivery, Recreation & Hobbies and Collecting.


1 WOW Analytics is leading in most countries, including United Kingdom, United States, India, Australia and 71 other countries.

2 mParticle hasn't got a lead over WOW Analytics in any country.