Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Sports, Food & Drink, News & Media, Arts & Entertainment and 18 other categories.

2 WOW Analytics is leading in Computers Electronics & Technology and Heavy Industry & Engineering.

Geography

1 mParticle is leading in most countries, including United States, Canada, United Arab Emirates, Australia and 77 other countries.

2 WOW Analytics is leading in United Kingdom, Ireland, Taiwan, Sri Lanka and one other country.