Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 1M Sites.

2 mParticle is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 84 other categories.

2 mParticle is leading in Banking, Graphics & Multimedia Tools, Restaurants & Delivery, Domain Names & Register and 4 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Korea Republic, Taiwan and 37 other countries.

2 mParticle is leading in El Salvador and Finland.