mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 96 other categories.
mParticle is leading in News & Media, Newspapers, TV & Video, Restaurants & Delivery and 6 other categories.
Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, South Korea, Taiwan and 34 other countries.
mParticle is leading in Canada, Russia, Austria, Lebanon and 3 other countries.