Market Share by Top Websites

2 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 96 other categories.

2 mParticle is leading in News & Media, Newspapers, TV & Video, Restaurants & Delivery and 6 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, South Korea, Taiwan and 34 other countries.

2 mParticle is leading in Canada, Russia, Austria, Lebanon and 3 other countries.