Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 1M Sites.

2 In terms of market share, mParticle is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 94 other categories.

2 mParticle is leading in Banking, Movies, Graphics & Multimedia Tools, Restaurants & Delivery and 4 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Taiwan, Korea Republic and 34 other countries.

2 mParticle hasn't got a lead over Yahoo Search Marketing Analytics in any country.