Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 1M Sites.

2 mParticle is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 85 other categories.

2 mParticle is leading in Banking, Collecting, General Merchandise, Restaurants & Delivery and 4 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Taiwan, Korea Republic and 32 other countries.

2 mParticle is leading in Latvia, New Zealand, Algeria and Cameroon.