mParticle is leading in Top 100K Sites.
Zeta Search has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Health and 21 other categories.
mParticle is leading in Arts & Entertainment, Banking, Movies, Music & Audio and 9 other categories.
Zeta Search is leading in most countries, including United States, Canada, Malta, Colombia and 2 other countries.
mParticle is leading in France, Mexico, Bangladesh, Ukraine and one other country.