Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 114 other categories.

2 MSN Ads is leading in People & Society, Adult, Conditions & Diseases, Books & Literature and 20 other categories.


1 Nativo is leading in most countries, including United States, Great Britain, Canada, Tuvalu and 47 other countries.

2 MSN Ads is leading in India, Brazil, Australia, Germany and 35 other countries.