Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 74 other categories.

2 MSN Ads is leading in People & Society, Music & Audio, Religion & Spirituality, Technology News and 39 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Germany and 45 other countries.

2 MSN Ads is leading in India, France, Italy, Thailand and 14 other countries.