2
In terms of market share, MSN Ads is clearly lagging behind, losing to Newtention in all segments.
1
MSN Ads has better usage coverage in more websites categories. Including Science & Education, Finance, Food & Drink, Hobbies & Leisure and 7 other categories.
2
Newtention hasn't got a lead over MSN Ads in any websites category.
1
MSN Ads is leading in most countries, including United States, Bulgaria, Canada, Czech Republic and 5 other countries.
2
Newtention is leading in Germany.