Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Newtention is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 107 other categories.

2 Newtention is leading in Agriculture & Forestry, Clothing, Chats & Forums and Jewelry.


1 MSN Ads is leading in most countries, including United States, India, Germany, Brazil and 34 other countries.

2 Newtention is leading in Austria, Switzerland and Turkey.